From One Spoon of Love to a Brand Called SoulSpice

The Story of Our Founder, Neelam Jitendra

In Marwadi homes, food is never just food — it’s love, culture, and the heart of every celebration. For Neelam Jitendra, growing up in such a family meant that the kitchen was her happy place. After marriage, as she became part of an even larger joint family, her love for cooking only deepened.

She found joy in serving meals that brought smiles around the dining table. One recipe she perfected over years was her own signature chyawanprash — a blend she had been making lovingly for over 15 years. The turning point came when her 1-year-old granddaughter tasted a spoonful, smiled, and asked for more. That moment sparked SoulSpice.

With her sister-in-law Nitu joining as co-founder, and the entire family supporting — from her in-laws to her daughter — SoulSpice became a true family venture. Every product carries a part of their “soul.” From handcrafted mukhwas to superfoods and chutneys, everything is made with the same warmth and purity that Neelam once poured into her family meals.

At SoulSpice, our story is simple: when food is made with love, it heals, nourishes, and brings people together.